Ethical Marketing – a new approach

During 2013 I was privileged to participate in a pilot for a new marketing paradigm – based on the best selling book by Lynn Serafinn – The 7 Graces of Marketing.     If you are like me and you are over the deceptive, competitive ways we market, which leaves you feeling totally disconnected, then this new approach may appeal to you.   As a person who likes to be upfront, transparent and direct, nothing annoys me more than distraction where everything but the bottom line is touted.    It is refreshing to be in a collaborative environment where we each move forward in our business with trust and respect for each other, even those in the same field. After decades of aggressive marketing, its time to renew and reconnect. Lynn has just written her latest blog and I reproduce it here for your interest.  I welcome your thoughts. You may not agree with all the points, but all discussion helps us to build a better future. Fiona   Is Community Essential to the New Marketing Paradigm? (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr) Lynn Serafinn looks at how modern marketing is now a dialogue with our audience, and how the cyber-community is an integral part of our business success. Throughout the 20th Century, old-school marketing was primarily a one-way form of communication…...
Recommendations Overboard?   – 6 Linkedin Etiquette tips

Recommendations Overboard? – 6 Linkedin Etiquette tips

A great way to build reputation is to have quality testimonials and recommendations on your website, blog or other social media platforms.    We all like to listen to the opinions of others – it helps shape our own.   Endorsements can really help people to decide if they want to do business with you, but when is it too much of a good thing? Recently my colleagues and I have noticed that endorsements via Linkedin seem to be coming thick and fast, and Linked in is constantly offering for us to endorse those we are connected to. Endorsements are a two edged sword – one side  helps to build the strength of others  and acknowledges work  well done, or quality content.  On the other side they reflect upon the person who has given the endorsement.    When you endorse someone, you are staking your own reputation on the result.     It makes sense to only endorse people whom you have done business with , or whom you have followed and can vouch for the quality and value that  they provide – perhaps for example from their blogging or articles. It is a new marketing world and therefore there are new ways that we can show appreciation for value, but it needs to count. There are a few (unspoken) rules of linkedin etiquette which should be observed:  If you request a recommendation, make sure it is only from someone for whom you have actually worked for or with.    What you are looking for are authentic and genuine opinions of your work. Don’t ask everyone on your list!  Even if you have worked with...
Don’t get caught out!

Don’t get caught out!

After observing a few posts on friend’s walls lately, I was moved to write this post.    It is really so important that you think before you post.   If you are taking a day off work – and there is a picture of you having a lovely long weekend, it really doesn’t go down well.   Even though your boss might not be on your facebook – other colleagues might be and it doesn’t take much to copy a photo and distribute it by email, twitter or facebook all over the place.   Worse still if it is one of you passed out drunk!    How does that sit with your clients if you told them that day that you were flat out and couldn’t deliver… well yes.. flat out.. passed out!  Perhaps not quite what they would like to see. Remember too that what you post can be seen by many – think about it –  those posts may be retreived later and come back to bite you.   Think about whether you need to use social media or whether other avenues would be better.   Whether you have just had a really bad day at work, or  you have just sacked someone, it is probably best not to mouth off about it, or worse still, offer their job up before they even know it – it’s  unfair on their reputation and doesn’t really make you look good either.    These days there seems to be a  lack of  common decency –  almost everyone I have ever spoken to, doesn’t like it if they have someone post...
Facebook Page vs Profile – Do I really have to say it again?

Facebook Page vs Profile – Do I really have to say it again?

Dear business owners, So glad you have understood that you can gain great value and grow your business through Social Media, but did you seek advice before you started? I can’t believe I’m posting on this topic again – but still I see so many new businesses starting up as a  personal profile under a business name.  I know it might seem easier, and you feel you don’t want to personally “be” on facebook, but this is against facebook terms and is a poor business decision. It kinda makes me want to cry!   Because I am passionate about supporting businesses to grow,  I usually drop a friendly private message to give the business a heads up… but I find it so frustrating that so many still do it.   On an ethical level I will no longer  “friend” a business – it would be hypocritical of me, but create a page and if your product is something I value, then I will LIKE away, and engage!  Remember a LIKE is an endorsement of a product or service – if you are getting value from a page then you should LIKE them to say thanks! After sending messages to a few pages, I had a couple come back saying they get better engagement with a personal profile – but the principles are all wrong.   Let’s just examine a few from both the business perspective and that of someone “friending” the business as opposed to becoming a fan: Do you really intend to push your business out onto all your friends – many of your friends may not appreciate...
facebook time management made easy

facebook time management made easy

Do you struggle with managing your facebook posting, but you are confused about all the third party applications out there?   Well facebook have made it super easy for page owners to manage their pages with the recent introduction of facebook page scheduling. It is super simple to use and ideal for small business who are time poor.     You can now schedule your posts up to six months in advance, in 15 minute intervals. Here all you need to do. Go to your page Start a new comment, but you will now see at the bottom left, a small clock symbol Click on the comment and you will be asked firstly the year, then month, day, time etc. You can even back-schedule so that a post appears in the past in your timeline. – can be handy if there is something you wished was there – perhaps an earlier blog you did before you set up your page.  (only as far as 2011 however)   Click on Schedule at the lower right side There you go .. your post has now been scheduled. If you need to change the date or remove the post, simply go to the Admin Panel (as the admin, not the page) and under Manage you will see Use Activity Log.   You can make changes to time or delete the post from the Actvity Log. Great little tip and hope it helps!   – Fiona    ...
Insight into facebook insights – what does it all mean?

Insight into facebook insights – what does it all mean?

Have you been getting confused or curious when looking at a facebook page and you see the number of likes and then  “xx” are talking about this?    I’ve had a few people ask me about these lately, so here is a quick post to help you to understand. Before you walk (click)  away from a page because only 6 people are talking about it – stop.   This number relates to the number of unique visitors to the page across a week.    In other words, 100 people might have just had a look at the page, but they only read, they didn’t share, like, post, tag  or comment etc. The question is whether this a good metric for the general public to see?    Do you engage with a page because you like the content, or are you influenced by this figure?    Although it may be a useful insight for a page manager, I’m not sure if it is always a positive thing. For new pages it may not be indicative of how brilliant a page might truly be, simply because they are still building a great community.    On the other hand, it may be indicative that a page has the type of content which attracts a lot of action.  So the  important lesson here is – don’t judge a page simply by its “talking factor”. One thing i believe it does do, is highlight the need for genuine fans of your page, and not “brought” likes.  You will not get any interaction from “buying” likes, and it may be more off putting to see a page with 2000 fans and no interaction...
5 Things you should NEVER do with your business on Facebook

5 Things you should NEVER do with your business on Facebook

So you have started a business on Facebook – you’re excited and you’re proud of what you offer; no doubt you feel you have the superior product offering.  The most important thing you need to do now is to start building your online business reputation – because your reputation and your brand go hand in hand.     There are many articles on how to promote your online business and that is not the purpose of this blog.  Today I want to talk to you about what is NOT good business practice and how you just might damage your brand by doing the wrong thing. We are living in public times, Facebook and other Social Media open our businesses up to all kinds of scrutiny – are you playing by the rules of good etiquette?   Before you enter someone’s facebook wall, make sure you wipe your feet on the mat! Here are my top 5 things to NEVER do with your business on Facebook: SPAM – do not plaster advertisements for your business all over someone else’s wall.   It is one thing to engage as part of a community, but if you want to advertise your products or services then be respectful and ask the page owner by a private message first.    By being courteous you are building your reputation for a business with high standards and good ethics.  If the business says NO to you – take it on the chin.   Just keep on doing what you are doing right on your own page. Use Facebook ads and other promotions – not underhand tricks. DONT SOLICIT your competitors clients and fans...
#Zurker  – Is Zurk a Lurk? Or Are we ready for another social media platform?

#Zurker – Is Zurk a Lurk? Or Are we ready for another social media platform?

Are you seeing invites to join the new community owned social media platform ZURKER? On the surface it looks like a good idea – rather than a big corporation owning the platform – it is designed as a cooperative – where the initial membership own virtal shares (vshares).   According to the Australian website “Zurker is the only social network owned by its members. Not only do you own your content on Zurker, you own part of the actual social network itself! Members get vShares (a stake of ownership, or equity) in Zurker for referring their friends (without which a social network doesn’t function anyway).”  It sure is an interesting concept.     As a lover of Social Media I had to join in order to be able to truely examine the platform –  how could I not!  But whether I stay will depend how it grows and the content it offers. The appeal I can see will be massive – who wouldn’t want to be part of something that could potentitally be a multi billion dollar enterprise – and for free! There are different versions for different countries and the way I understand it you can only earn from shares you obtained from members signing up under your link in the same country.   Be aware that these vshares are not transferrable and have no value – the value will come when they reach their target and become a public company, when the vshares will be converted to real shares. At the moment it is clunky as it is in BETA and membership is through invitation only (hence the number of invites...
Is your Social Media Account now part of your Estate?

Is your Social Media Account now part of your Estate?

The only sure thing about life, is death.   In today’s age of Social Media should you now be including what you would like to happen to your social media accounts in your will for when you pass away? There are a staggering number of Social Media accounts across all platforms which belonged to people who are with us no more.   According to a search I did of numerous article on the web, between 5 – 30 million Facebook accounts belong to deceased persons, but  I have not been able to confirm the exact number, either way, there is a lot. So what should you do if a family member has passed away? There are several things that need to be done: Establish which social media platforms and/or blogs your loved one was a member of – you may need to do extensive search or call in a professional company to do the search for you. Chat with your family to decide whether you want the accounts totally removed, or left as a memorial.  For some people having a place they can go to reminisce is helpful in the healing process, for others it is too painful a reminder. Don’t forget their email accounts.  If they are receiving invoices via email it could result in missed payments and further unnecessary stress on the family, so it is important to track down any email accounts and have them closed also. Follow the information below for each of the platforms once you have decided whether you want the accounts deleted or left as a memorial. It is necessary to have proof of...